Start Your Google Adwords PPC Campaigns !
Google has recognized me as a Google Ads certified professional, meaning that I’ve passed multiple assessments that assess my product expertise. I’m qualified to help you grow your business on the web using Google Ads:
-Search Advertising
-Mobile Advertising
-Video Advertising
-Display Advertising
-Shopping Advertising
Start Your Google Adwords PPC Campaigns
The goal of this work is to make your Adwords campaign a success by building on top of your SEO strategy to improve rankings and conversions.
This work will kick start your Adwords campaigns and set up your account following Google and industry practices to increase your conversions.
What you get with this work:
- Search campaign creation.
- Ad groups and ads creation.
- Positive and negative keywords research and set up.
- Demographic set up (age, gender, language, location, device and platform).
- Technical set up (budget, bid, ad scheduling).
- Adwords campaign performance dashboard.
The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ exam.
The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns
The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
What is an Adwords / Google Ads Consultant? A Google AdWords consultant is a paid search expert on the Google search engine. His goal will be to generate qualified traffic on his client's website. It usually works for e-merchants or lead generators who have a complete web marketing strategy and want to set up or optimize Google Adwords campaigns. Its goal will be to achieve the best return on investment (ROI) for its customers.
He does not work directly for Google but has an official Google Partner certification as well as many years of experience in managing paid search campaigns.
We can also name it: Expert in sponsored links, Traffic Manager, Freelance Adwords, Google Adwords Agency
By working with a Freelance Adwords consultant he will be brought to:
- Analyze your sector, the potential of your business to generate profitable Adwords campaigns based on your current conversion rate.
-Set up your account and goals correctly by also checking that Google Analytics works well to get the set of statistics
-Determine an organization of campaigns, ad groups, and campaign types to set up
-Choose and propose the right keywords with the right targeting (exact keywords, regular expressions, broad queries ...)
-Setting up your campaigns by determining ROI at attet constant optimization of your ROI
-Write ads that make you want to click and add various extensions to boost the click rate of the ad.
-Perform a rigorous management of manual or automatic bidding according to your objectives and volume.
-Make regular reports to its customers to be in continuous optimization phase, especially by optimizing the quality level of keywords.
-Reduce acquisition costs and increase the conversion rate of your site for an equivalent budget.
-An Adwords Consultant (or PPC Expert) takes care of the audit of existing campaigns to the creation of new campaigns, up to tracking and analysis of results.